Zefiresque

Location

Marketta Food Hall, Bucharest, Romania

Project type

Commercial / Services

Client

Private client

Year

2025

Size: 22.33 sqm

An unconventional floral atelier, designed not just for purchasing flowers but for experiencing a multisensory journey. It is a storybook space where flowers are displayed with elegant theatricality, immersing clients in a deeply emotional atmosphere associated with gestures of love, gratitude, and celebration.

The architectural concept is based on “Parisian chic” and the multisensory experience—a space for the senses where light, scent, texture, and visual composition create a refined and intimate universe. The color palette, furniture, lighting fixtures, and decorative elements craft an almost scenographic setting, with a clean yet noble interior serving as the backdrop for the story of the flowers.

The main challenge was balancing the commercial function of the space with the desire to create a memorable aesthetic experience. A fluid path was designed—from flower display to packaging—while maintaining visual coherence. Though compact, the perceived size is amplified through the use of warm lighting, mirrors, and a combination of matte and glossy textures.