Romania
QSR
Private client
Starting 2023
Quick Bites is a fast-food franchise designed for quick consumption in high-traffic commercial spaces. Intended for customers in transit or on a short break, the project integrates an exposed, optimized service area with pre-prepared dishes.
The design concept is based on the idea of good, fast, and friendly food within an accessible and coherent visual framework. The aesthetic combines urban-industrial elements—metal mesh, neon lettering—with natural accents and warmth—wooden drawers, decorative plants, and rustic textures. Distinctive brand elements—transparent display cases, brightly colored menu graphics, and integrated greenery—are present in all locations, adapted to the specific space.
A key challenge was finding a balance between product visibility, operational efficiency, and creating a space that inspires comfort, despite the compact footprint. Display cases were placed frontally to encourage spontaneous visual choices, while the selected materials allowed for rapid installation and adaptability for multiple expansions. The integration of greenery and natural details helped humanize a space otherwise dominated by branding and display cases.