Bubble Waffle

Bubble Waffles is a fast-food chain specializing in desserts, with bubble waffles as the central item, topped extravagantly and presented in a style designed for social media. The space is designed for quick service, dine-in, or takeaway in high-traffic commercial areas.

The concept aims to create a complete sensory experience—both taste and visual—centered around the brand’s signature desserts. The spaces are defined by a pop, feminine, and vibrant aesthetic: intense pink combined with white, circular shapes inspired by the waffles, neon accents, and zones dedicated to “selfie moments.” Each location maintains these essential elements while adapting them to the specific format.

The objective is to provide a memorable space with a coherent visual identity and immediate impact on a young audience. The main challenge was integrating the concept into spaces of varying sizes and proportions while maintaining consistency of the visual identity. Additionally, the design maximizes workspace and display areas while creating an “Instagrammable” backdrop without compromising functionality. The materials chosen allow for rapid and replicable installation, essential for an expanding brand.