Pofte

A fast-food unit specializing in shawarma, burgers, crepes, bubble tea, and juices. The design concept focuses on establishing a coherent identity: visibility, simplicity, and freshness. The approach favors an urban-industrial aesthetic, with clear volumes and accessible yet expressive materials—glossy black tiles, wood textures, natural and artificial plants, painted metal—balanced in controlled contrast with the brand elements.

The challenge was to balance the commercial character with a warm, non-aggressive atmosphere. Although the space is brightly lit and features a strong color palette, the dining areas are visually tempered through integrated greenery, wooden furniture, warm lighting, and a decoratively treated ceiling. Another obstacle was adapting the design to existing spaces of varying shapes and sizes—the solution was a system of recognizable modular elements: a front desk with a volumetric logo, graphic panels, green screens, and easily replicable finishes.