Zefiresque

Creating a visual identity and language that expresses the brand’s story and supports all future materials, products, and customer interactions.

The concept “Zefiresque” is intended to be distinctive, starting from the name itself, which is an invented word. It combines zefir—a gentle, fresh breeze associated with delicacy and the purity of nature—with the suffix “-esque”, used to describe something “in the style of” or “having the qualities of” what precedes it. Through this construction, the name conveys the idea of an aesthetic and sensory universe “like a breeze”: delicate, refined, and full of inspiration, while maintaining a familiar, elegant, and memorable sound.

The main challenge was to transform an abstract idea—capturing the emotion, delicacy, and inspiration of a passing breeze—into a coherent visual and verbal language that would be unique in the floral market yet easy to recognize. We needed to find the balance between refinement and accessibility, between the sensory dimension and the practical one, so that the brand would not only be beautiful but also functional across all applications (packaging, labels, social media, printed materials, etc.).