Ad’Oro

A prosecco/wine bar & coffee lounge focused on freshness, refinement, and a temporary urban escape. It was conceived as a place to take a breath within the bustling environment of an airport, for lovers of prosecco and gourmet products, where the atmosphere is as important as the culinary offering.

Complementing the interior design, the brand’s visual identity is built on simplicity and naturalness. The architectural concept is based on the idea of a contemporary Mediterranean oasis, with zen accents and a refined, airy, feminine aesthetic. The space is filled with natural light, and warm materials—wood, stone, soft textiles—are combined with sculptural details such as perforated panels and plaster moldings with a microcement finish. The layout is fluid, oriented toward relaxation and socializing, with clearly defined zones for service, bar, and seating. The branding aligns perfectly with the concept: a fine, curvilinear logo with a fluid symbol evoking the pearl inside a glass of prosecco, complemented by a blush-and-ivory palette that conveys freshness and effortless elegance.

From a branding perspective, the challenge was finding an image that could encompass the full range of products offered. Additionally, creating a serene space within the hectic airport environment, along with technical constraints imposed by the location, represented key project challenges.